Case study
Gamification tools
1
What we did
- We used one of Hawkrose’s social networking games – The Takeover Game – to support a Networking Event during Informa’s “Super Investor” Private Equity conference in Amsterdam.
- We hosted the networking evening and ensured Private Equity Professionals and Pension Fund managers could engage with each other in a benign way – through playing an enjoyable fun board game which is applicable to their industry.
2
What the outcome was
- Private Equity Professionals and Pension Fund managers were able to network, and build contacts more effectively than simply handing over business cards;
- The game itself allowed those who aren’t extroverts to make their point and engage in conversation with strangers;
- This work has led to Hawkrose developing a variety of networking tools to be used by companies such as Informa. For example, the wine tasting game – Around the World in 80 Grapes – was used at an Event in Autumn 2019.
3
What the ‘recipients’ thought
On average, participants rated the experience of playing the game at a networking event as 4.7 out of 5.
88% of participants claimed that the Takeover Game was a far more effective networking tool than a simple drinks evening.
