Case study
Social change projects
1
What we did
- Hawkrose worked with the Royal Mail, Parcelforce and the domestic abuse charity Hestia to create the “Safe Space Online” initiative;
- The button, which is now located on six corporate websites, a provides quick, easy to access help to potential Domestic Abuse sufferers.
- One of the Safe Space Online button’s main successes has been to help normalise the issue of Domestic Abuse – moving the subject from a single-issue charitable cause to a societal change programme which everyone supports.
- Hawkrose designed the original concept for the button, then provided project management to the project to ensure it was delivered – working closely with the Royal Mail and Hestia.
2
What the outcome was
- On 4th September 2020 the “Safe Space Online” button went live on www.royalmail.com;
- within 24 hours the button had been clicked over 1,500 times
- The launch received positive press coverage in national newspapers;
- The initiative was one of the winners of the 2020 Financial Times Global Legal Hackathon event.
- On 16th September 2020 four other multinational organisations launched the button on their websites.
Safe Spaces Online
A social change initiative Hawkrose completed with the Royal Mail Group and Parcelforce.
3
What the ‘recipients’ thought
“Without Hawkrose, Safe Space Online simply would not have happened. During the Covid lockdown I worked with the Hawkrose team to create the idea and they led the first submission of the concept to the Financial Times. All at the Royal Mail are truly thankful for the innovation, commitment and diligence Hawkrose brought to this programme.”
– Charlie Ryan, Senior Lawyer and Royal Mail Group lead for the “Safe Space Online”.
